It’s this omnipresent approach to media that allows them to build authority with Google and maintain such strong rankings. I even ran some of their top-ranking articles through Originality AI to detect if they used any LLMs to generate the content. And eventually, I did start ranking on the first page for “digital marketing jobs”. All you’re doing is trying to understand how a search engine’s algorithm determines how to rank content in what order. SEO works by creating high-quality, relevant content with good UX about things people search for, and then proving to Google it deserves to rank.

Is WordPress Good for SEO?

This approach increases the likelihood of your content being utilized by AI models in their responses. Devote more time to crafting user-relevant, deeply thought-through content with an emphasis on unique ideas and sharp statistics. It will multiply your chances of getting into Google’s SERPs and driving traffic to your content. If your content nails the intent right away, you’re more likely to keep your hard-earned ranking. A well-optimized featured snippet, a compelling headline, and a clear Google Business Profile now matter more than ever.

How Do Search Engines Work?

Overall, SEO benefits include free, sustainable, and passive traffic to your website month after month. Getting first-hand experience will teach you a lot about how SEO works and how to improve your skills! You can also explore our SEO FAQs to get answers to some of the most common SEO questions. So, when you practice SEO, you’ll prioritize certain factors over others.

• A website that has many high-quality backlinks will typically rank higher than other websites with fewer, and less valuable backlinks.
• And now that your content is optimized for shares, you want to make sure your page’s on-page SEO is good to go.
• If you’re looking for a full-service SEO and search engine marketing (SEM) agency, you might want to check out HigherVisiblity.

With experience, we learn that success in business is all about making useful and mutually beneficial connections. It’s the proliferation of intelligence, or the cognitive abundance, that’s literally exploding as we speak. Search engines, fueled by the rise of artificial intelligence (AI), are getting smarter and redefining the mechanics of search. By leveraging the tools and strategies outlined here, you can work towards gaining and maintaining an edge. All three businesses benefit from increased exposure to each other’s SEO Anomaly customer base. Participate in local events, join local business associations, and collaborate with other like-minded businesses on joint promotions.

I can see which topics or site sections bring in traffic, helping me plan my next steps and future content strategies. SEO Gets is my favorite tool for analyzing Google Search Console data. I can see everything I need to know about ALL of my sites right away. And I can even see how much of their traffic comes from each keyword, and how much of their ad budget they spend on each one. The tool’s recommendations are based on Google guidelines and SEO best practices. Internal linking is especially helpful if you use anchor text (clickable text) that describes what the linked page is about.

When you create something truly original (like a brand, product, or a step-by-step system) you’re the only person optimizing for that term. First off, long posts show Google that you’re providing in-depth information for searchers. If you’re getting clicks from a keyword on page 2 or 3, you can be pretty sure that keyword has some decent search volume. Link to at least 3 quality, relevant resources in every piece of content that you publish. Either way, you should come away with a set of keywords that make sense for your business.

Include and optimize images

For example, if the term “masks” brings up results about beauty sheet masks, it wouldn’t be the right keyword for you if you sell Halloween masks. Optimizing for Google Search is particularly important due to its unique algorithms and dominance in the search market. Any way you can advertise your business and its products or services through digital channels and technologies constitutes a digital marketing technique or tactic. As local competition intensifies, businesses will focus on hyper-local SEO strategies. Hyper-local targeting refers to the practice of optimizing your online presence for a specific geographic area, targeting specific neighborhoods or communities. This allows local businesses to attract customers seeking their products or services close to their business location.

ChatGPT is an AI assistant that can help with just about any task, not just content and marketing-related ones. I always integrate Google Analytics (GA4) and Google Search Console (GSC). This way, I can focus on what matters most for my current project.