A mobile-friendly design ensures your site works well on any device. Responsive layouts, readable fonts, and adequately spaced buttons improve usability on smaller screens. High-quality, engaging content keeps users on your site longer and encourages them to explore further. Deferring the loading of CSS and JavaScript files speeds up the rendering of critical content. In script tags, use attributes like “async” or “defer” to prioritize essential elements. This reduces render-blocking and ensures users see your content faster.

Make your URLs SEO-friendly

Use columns U through W to plan for these elements if you don’t already have them, or to document how you’ll improve them. By externally linking to credible and trustworthy sites, Google will know your page is also credible and trustworthy. Not only does Google want to know your site is well-referenced, but your visitors do, too. Whether viewed on a mobile device or desktop, your site must be able to load quickly.

• This is another time saver because you can add internal links without opening any individual pages.
• Alt text (alternative text) within images is a principle of web accessibility, and is used to describe images to the visually impaired via screen readers.
• The MozBar SEO toolbar shows you relevant metrics right in your browser, as you surf the web.
• This is especially gratifying when you get to the top, because you know your competitors have an enormous barrier to climb, if they ever want to compete with you.
• It also provides insights into customer interactions and the best times for user engagement.

On-Page SEO Basics: Mastering Meta Tags,…

One of the easiest ways to improve your title tags is simply by confirming you have a unique one on every page. The Markup report highlights pages that contain structured data and flags issues. If problems appear, run the specific URL through Schema.org’s markup validator for further guidance. A meta description is an HTML element that provides a brief summary of a page. Search engines like Google may display your meta description as the descriptive snippet in search results. This snippet usually appears below your page’s title on the SERP.

External links to related pages can help Google figure out your page’s topic. It also shows Google that your page is a hub of high quality content. Then, add a few internal links from those pages to a high-priority page on your site. You want to check your site’s code to make sure your page title is wrapped in an H1. So, we changed the blog post into a comparison article PLUS a free interactive backlink checker tool.

While it doesn’t directly impact your ranking, your meta description can help guide people to choose your listing. This tactic is one of the most crucial on-page SEO techniques because it impacts whether people click on your listing. If you run a local business, use your address and location-based words throughout your website. This will help search engines know to show your site to potential clients in your geographical area. Even if your business isn’t location-specific, it’s important to clearly display your contact information on every page of your site.

Once you see the value, you can always upgrade to unlock even more features. One of the first tools you need in your SEO arsenal is Semrush. Along with getting the right tools in place, you need to understand what you want to achieve with your SEO efforts. If you SEO Anomaly haven’t used the tool before, check out our guide to Google Analytics. If your store is properly categorized in the mall’s guide, you’re better positioned to make sales.