It\u2019s this omnipresent approach to media that allows them to build authority with Google and maintain such strong rankings. I even ran some of their top-ranking articles through Originality AI to detect if they used any LLMs to generate the content. And eventually, I did start ranking on the first page for \u201cdigital marketing jobs\u201d. All you\u2019re doing is trying to understand how a search engine\u2019s algorithm determines how to rank content in what order. SEO works by creating high-quality, relevant content with good UX about things people search for, and then proving to Google it deserves to rank.<\/p>\n